How many people really recycle the tubes from the toilet paper rolls? Not me, usually. And I’m not the only one; according to last week’s Independent, 17 billion TP tubes are produced yearly in the US, and we throw most of ‘em away, resulting in some 160 million pounds of trash. And I know I could check out Greenpeace’s Recycled Tissue and Toilet Paper Guide (and so could you) to find out which brands are environmentally sound, but I won’t, because we’ll just continue to get the same Kirkland brand TP we always do at Costco.
Or maybe not. Apparently Kimberly-Clark (home of Kleenex, Cottenelle, and Scott brands) is rolling out to Walmarts and Sam’s Clubs in the northeast a tubeless roll of TP. Not only will it not unravel, as one might expect, but it’ll allow us to use every last piece of TP in the package (saving us from having to pick off glued-on remainders in those desperate moments). And the best part is that 40% of the toilet paper itself will come from either recycled sources or sustainably grown forests—and by the end of this year, NONE of it from Canada’s Boreal Forest, the largest old growth forest in the continent. That’s right. We’re wiping our bums with first-growth splendor.
We can thank Greenpeace for the major paradigm shift, who, along with other environmental groups, leaned on the paper giant to do the right thing. Now it’s our turn, even if it means having to go to Walmart for awhile to do it. Time to put our money where our, well, you know.
You can check out the Indy article here.